[NEW YORK TIMES] | SANTA MONICA, Calif. â An under-the-radar media company here called Whalerock could become a threat to the entertainment establishment.
Following the cut-out-the-middleman model pioneered by Glenn Beck, who left Fox News in 2011 to start his own subscription-based Internet television channel, Whalerock Industries has made deals to create similar personal networks for some big names: the Kardashian sisters, Howard Stern and the rap star Tyler, the Creator.
These channels, set to arrive in the coming months and available via the web and mobile app, will offer a mix of paid and free programming, said Lloyd Braun, the owner of Whalerock and a former senior executive at ABC and Yahoo. Depending on the channel, offerings will eventually include music, video, exclusive photos, interviews, merchandise, games and other âpremiumâ content, Mr. Braun said.
And now, Stern has decided it’s a ‘go’, according Shabooty.com.
‘If the New York Times printed it and Shabooty blogged it, itâs a FACTOID! Lloyd Braun is Howard Sternâs former entertainment lawyer. Theyâre friends. They have past history together. Whalerock Industries is Lloydâs new media company. HowardTV needs a new home. It all make sense (and dollars)! Congrats Howard! Side note: I actually visited the HowardTV offices before and there were great guys that worked there. I just hope Whalerock Industries is just as great!’
So who will be next? You? Your Company? Think about it.
