An under-the-radar media company here called Whalerock could become a threat to the entertainment establishment.
For decades, magazine editors often relied on a handful of maxims to attract readers: Young is better than old. Pretty is better than ugly.
The newest addition to the newsroom of Politico makes a statement about the news Web site’s priorities. It’s a stage set with lights, microphones,
“We need it clean,” the sound man shouted. They shot it yet again, the actors holding back their hysterics until the cameras were off.
Today’s quiz: What company derives 96 percent of its revenue from advertising, has a video platform that is currently negotiating with the National Basketball Association, a movie studio and various celebrities, and is developing a subscription service that would be plug-and-play for publishers and consumers the world over.
WASHINGTON — How did a 153-year-old magazine — one that first published the “Battle Hymn of the Republic” and gave voice to the abolitionist and transcendentalist movements — reinvent itself for the 21st century?