Nearly a year after YouTube sprinkled $100 million across the online video ecosystem to create more than a hundred new “channels,” it’s doubling down.
SAN FRANCISCO — YouTube, the video site owned by Google, formally announced on Monday that it had acquired Next New Networks, a Web video production company, in its biggest effort yet to move beyond short, quirky home videos to professionally produced content.
The website that turned cats on skateboards into global entertainment is looking to Hollywood to help reposition itself as a home for programming of a higher pedigree.
“We need it clean,” the sound man shouted. They shot it yet again, the actors holding back their hysterics until the cameras were off.
San Francisco – Google is planning a 100-million-dollar overhaul of video website YouTube that will include some 20 premium channels with original programming, The Wall Street Journal reported.
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SAN FRANCISCO — YouTube, the video site owned by Google, formally announced on Monday that it had acquired Next New Networks