NCAA Digital, managed by Turner Sports, launched the first NCAA March Madness YouTube Channel on Monday, as anticipation builds for the 2015 NCAA Division I Men’s Basketball Championship. The new channel — youtube.com/marchmadness — will feature real-time highlights and video recaps, from all 67 games of this year’s tournament. Additional content will include live press conferences, game previews and analysis, and daily news and notes from the tournament airing across TBS, CBS, TNT and truTV.
The NCAA March Madness YouTube Channel launches with archival video clips from the best games and moments of the 2014 Tournament, including the last second shot by Ohio State’s Aaron Craft that fell short against Dayton; buzzer beaters from Kentucky’s Aaron Harrison; Mercer’s unimaginable upset win against Duke; and UConn’s dramatic run to the national championship.
“Our new partnership with YouTube gives college basketball fans more ways to discover and watch the plays and storylines that everyone will be talking about during March Madness,” said Mark Johnson, vice president of business operations, Turner Sports. “Tapping into the power and reach of YouTube’s video platform opens up new opportunities for us to grow interest and consumption of March Madness.”
Additional content featured on the NCAA March Madness YouTube channel, along with NCAA.com, includes:
• Dunk of the Day presented by Oreo – A daily video clip highlighting the top dunk of each day of tournament play.
• Naismith Trophy presented by AT&T – A highlight reel featuring the best moments from this year’s 2015 Naismith College Player of the Year winner.
• Solve of the Day presented by UPS – A feature that will identify potential upsets and pinpoint what this year’s tournament favorites will need to do to avoid a shocking loss.
• Starting Lineup presented by Reese’s – A daily update that will deliver the five things fans need to know about the day’s action.
Turner Sports and CBS Sports will once again provide live, full national coverage of all 67 tournament games across four networks – TBS, CBS, TNT and truTV – as well as March Madness Live, beginning Tuesday, March 17, with the NCAA First Four on truTV presented by Northwestern Mutual. This year’s NCAA Final Four semifinals from Indianapolis will be televised Saturday, April 4, on TBS, with the national championship airing Monday, April 6, on CBS.
