Google’s YouTube Going Upscale on Web Video

SAN FRANCISCO — YouTube, the video site owned by Google, formally announced on Monday that it had acquired Next New Networks, a Web video production company, in its biggest effort yet to move beyond short, quirky home videos to professionally produced content.

YouTube Wants to ‘Go Long’

The website that turned cats on skateboards into global entertainment is looking to Hollywood to help reposition itself as a home for programming of a higher pedigree.

Online Video Marketing–How & Why

It’s difficult to get more dynamic with your marketing than with the multimedia approach; and there’s still no more powerful multimedia marketing method than the use of videos.

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