PORTLAND, OR — LANE, a national, independent agency specializing in public relations, digital marketing and investor relations, has added Mike Hegedus to its spokesperson and media training team. Hegedus is the CEO of HegedusWorld, LLC, a media consulting and film/video production company for Fortune 500 companies. Previously he was a senior feature correspondent for CNBC for nearly 12 years. At LANE, Hegedus will lend his expertise from behind and in front of the camera to give clients the skills and confidence needed to communicate in an ever-changing media environment.
“Mike has been a good friend to LANE and our clients for many years, and we are so pleased to bring him on board,” said Wendy Lane Stevens, president of LANE. “Mike’s extensive experience in journalism, as a correspondent and as a producer, will provide our clients with an inside track to everything from the types of stories that capture interest to the questions that can derail a brand.”
As part of its comprehensive services, LANE offers clients spokesperson and media training. Led by senior trainers, sessions provide clients with the tools, tactics and confidence to address any audience, any time, anywhere. With messages prone to be misinterpreted or hijacked in the digital sphere, LANE prepares clients to represent their brands in traditional and new communication channels and to address audiences spanning media, bloggers, consumers, employees, investors and other stakeholders.
Hegedus joins a team of spokesperson and media trainers with decades of journalism and communication experience. Hegedus has more than 40 years of experience in journalism. He is managing editor/executive producer of MikeOnAmerica2013, a YouTube channel aimed at small and mid-sized businesses across the country, and he has been a contributor to the Nightly Business Report on PBS. Prior to establishing HegedusWorld in 2009, Hegedus served as senior feature correspondent with CNBC, the executive producer of Americast, and the host of Prime Suspect on NBC. He earned a bachelor’s degree in journalism from the University of Missouri-Columbia and majored in political science and drama at Albion College.
About LANE LANE is a national, independent firm focused on driving business and sales success for clients through strategic communications counsel. With offices in New York and Portland, Ore., LANE provides integrated public relations, digital marketing and investor relations services for clients in a host of industries, including financial services, consumer, food and beverage, and technology. Founded in 1990, the agency has won several awards, including the 2011 Silver SABRE Award, the 2010 Bronze Bulldog Award for best new product launch, and the 2009 PRWeek Young PR Professional of the Year. For more information about LANE, visit www.lanepr.com. Connect with LANE on Twitter at Twitter.com/LANEPR and LinkedIn at LinkedIn.com/company/lane.
